Courtesy of Google Play

TikTok Shop has been growing rapidly due to its variety of products it offers and cheap deals.

TikTok shop has been growing rapidly on TikTok for the last few months. TikTok shop allows buyers to buy a variety of merchandise, such as clothes, beauty products, accessories, and food. Users can buy popular products at cheaper prices; the shop often gives consumers coupons, which makes these prices even lower. The store has become popular due to the types of products users can buy, the benefits, and how cheap it is.

There are many different types of products that buyers can purchase on TikTok shop. The variety of products is what often draws users in. On TikTok, many influencers promote TikTok shop products by posting videos wearing the outfits or using the products. The shop mostly targets teenage girls because it has lots of cute, affordable swimsuits, workout sets, hoodies, skincare products, and even room decorations. Buyers tend to enjoy the trendy variety of clothes the shop offers. “I normally buy swimsuits or workout sets or maybe body suits off the store,” sophomore Daniela Johannson said.

TikTok shop has benefits for users. The shop offers many different coupons that help users get their items for an even cheaper price. Coupons help buyers save money, and then they tend to buy more products due to the cheaper prices. Users tend to spend $100-$200 on just one order. Many teenagers have started using this as their main source of shopping. This shop can be extremely addictive with the low prices and great advertising. Influencers often make money when users buy the products they promote, and they can make money from what users buy. The shop offers anything you can think of, but with much better deals for consumers. “You can buy everything; it’s like Amazon,” junior Nora Potter said.

TikTok shop can sometimes lead to false advertising. Influencers on the app tend to advertise products that aren’t as high quality as they seem in the promotion. Influencers tend to do this as they need to make a profit somehow. Many people tend to still buy the products, as they are cheap, and people don’t think much about the quality of the product. Overall, users can find high-quality products in the shop for a cheap price, but occasionally, it might not be exactly what users thought it would be.