Since 2016, Pura Vida bracelets have been on every teenage girl’s wrist. However, over the past few months, a new jewelry brand, ‘E Newton,’ has taken over, popping up on many teenage girls’ wrists.
PuraVida bracelet used to be the “It Girl” bracelet, but over the years, it’s evolved into the E Newton bracelet. While Pura Vida bracelets come in various colors and are made out of string, the E Newton bracelet is made out of 14k gold-filled beads. Since the PuraVida bracelet would change color, tarnish, and often fall apart, the E Newton bracelets have been a major upgrade. “They’re much higher quality than Pura Vida,” junior Ana Zitzer said.
Teenage girls have been trying to find cute, affordable jewelry that they can wear 24/7. E Newton bracelet does just that; these bracelets have been a hit as they can go with any outfit and make it look ten times better. “You can wear them any time of year, while Pura Vida is more for summer,” Zitzer said.
Social media has played a huge role in why so many girls now own these bracelets. They’ve been popularized because of their quality, versatility, and look. “I started buying them this summer with my friends Ava and Riley because we saw them on TikTok,” Zitzer said.
While the price isn’t cheap to pay, many believe that they are worth purchasing, considering the longevity that comes with it. Many jewelry brands on the market use cheap materials which results in poor quality of the product. ENewton strives to make its bracelets of high-quality beads while still maintaining a reasonable price. “You can never take them off and they’ll still look brand new,” junior Ava Swanson said.
A huge part of why girls love E Newton bracelets so much is because they don’t tarnish. Nowadays, it is a struggle to find gold jewelry that can be worn quickly but doesn’t break the bank. “They’re very cute, and you can wear them in the water without them tarnishing,” junior Andie Wojnicz said.