As winter, a season where the desire to have a tan is at its peak, subsided and prom just wrapped up for juniors and seniors, self-tanning methods at home and at a professional location have been a consistent topic of conversation. Most commonly sought after before a school function or special occasion, it appears as though applying artificial tan has become more popular than ever before–likely a result of those seeking to achieve a bronzed, summer glow at a time when a real tan simply isn’t feasible.

Though the look of being tan is highly coveted by many, the rise in artificial tanning products and strategies has inflated the popularity of potentially damaging methods— specifically the use of tanning beds. Although I do think self-tanning can be an enjoyable practice, the habitualness of going to a tanning bed and the negative health effects likely to stem from it are most definitely not worth the look. If one is seeking to use an artificial tanning method, it is imperative that they avoid the tanning bed at all costs, as having a bronzed summer glow is not worth the risk of battling skin cancer or other health complications in impending years.

The rising popularity of self-tanning or going to receive a spray tan professionally in today’s society is perplexing, as looking “tan” has historically had an extremely negative connotation. Prior to the Industrial Revolution, paleness was common amongst the upper classes, hinting at a noble and leisurely life spent indoors, whereas tan skin was associated with a lower social status–quite a stark contrast to the perception of skin tone today. Being tan is highly sought after by many and is a physical trait that has appeared to edge its way into modern “ideal” beauty standards.

It is more than understandable that having a tan is something many enjoy and find confidence in, myself included. Whether it truly is for a school dance or just for an extra confidence boost in the winter months, it is challenging to deny that a well-applied artificial tan isn’t the perfect form of self-care. Even more enticing is the fact that one can apply a tan themselves in the comfort and privacy of their home or receive a spray tan at a reputable location like GoGlow, my personal favorite. In no way do I think it’s necessary to appear tan to be perceived as “prettier.” I simply think it is a method of self-care that has become increasingly popular and can be utilized at one’s disposal.

Although I am an individual who enjoys the practice of self-tanning and understands its popularity, the method in which the tan is acquired is of utmost importance in determining whether it is a beneficial form of self-care. If one is going to apply an artificial tanning product themselves or receive a spray tan at a salon, I believe it is most definitely a positive strategy to treat oneself. However, the line should be drawn when it comes to spending time in a tanning bed to achieve the tan they are seeking, as the cumulative damage that can occur from repeated sessions/exposure (in addition to putting oneself at an increased risk for skin cancer) is not worth the short-term satisfaction of appearing tan.