With extended online school, it can be easy for students to feel disconnected from the BSM community. However, the BSM marketing department is hoping to combat these feelings through their launch of the #eKnights campaign.

After hearing the news of Extended Online School, the BSM Marketing Department, led by Ms. Megan Peterson and Ms. Eden Garman, thought of ways to engage the community. While BSM does have a strong social media presence, the idea for a campaign was different from previous endeavors. “Throughout the years, our community has been using the hashtag #BSMProud, but we’ve never implemented an all-encompassing social media campaign…We believe we were the first school to implement a social media campaign in light of the move to distance learning, which is very exciting,” Peterson said. 

The campaign consists of ongoing daily social media post themes–such as Move It Monday, Workspace Wednesday and Throwback Thursday–as well as dress-up days for the week of March 30 and a Social Media Giveaway. The #eKnights Social Media Giveaway encourages students, faculty/staff, parents, grandparents and alums to participate in the daily dress-up days and send in photos of their outfits. At the end of the week, two winners will be randomly selected to win a $50 spirit shop gift card and two Nothing Bundt cakes to be delivered to their home. This will be the fourth giveaway that the Marketing Department will host, after introducing them this year. “Our Marketing and Communications interns [Maddi Zachman, Grace Driscoll, Olivia Pace, and Olivia Schmitz] had the idea of implementing social media giveaways, to begin with, so they get the credit,” Peterson said. 

Although the giveaway is scheduled to end this week, the Marketing Department has many plans to keep students engaged. “We hope to expand upon our current #eKnights campaign efforts, and produce a school-wide video at some point…the themes will likely end up evolving or changing over time. This is a dynamic and rapidly-changing situation, and our campaign will likely be fluid as well,” Peterson said.

Overall, the Marketing Department hopes this campaign will help the Red Knight community through this tough time. “We want our students and fellow faculty/staff to know how much we’re thinking of them and praying for them. We know this is not an easy situation for anyone, and we want to do everything we can to support our community,” Peterson said.