With 14 years of experience in local government, marketing, and communications efforts, Mrs. Kari Knoll has joined the Red Knight community as the new Director of Marketing and Communications. 

Knoll studied anthropology in college but later decided to further her passion for marketing and communications after an internship at a nonprofit organization. “I have always loved writing and photography and was thrilled to have an opportunity to use those skills for a specific purpose,” Knoll said in an email interview.

Knoll began her journey with BSM on Monday, August 31, 2020. Knoll’s favorite part of her job is interacting with the BSM community. “I’ve enjoyed interacting with students and getting to know the wonderful staff and faculty who make BSM what it is. It was obvious from Day 1 how special this community is!” Knoll said.

Knoll’s job at BSM is to promote the school and ensure effective internal and external communication. Knoll and the marketing and communications department manage the official BSM social media accounts, oversee the school website, share stories that reflect the BSM community, handle any communication crises that arise, and much more. Additionally, the team takes photos, develops videos, and works with printers and graphic designers to promote the school. “I can say with certainty that it is my goal to keep BSM on the cutting-edge of the industry!” Knoll said. 

As Director of Marketing and Communications, Knoll deals with both negative and positive press. Knoll looks at the City Pages articles and Instagram posts as an opportunity to show true leadership regarding important issues. She believes the relationship between students and BSM is as important as ever during these times. “Your [the students’] voices make this community the special place it is and are a vital part of our ability to promote and represent BSM to the broader public,” Knoll said.